CASE STUDY · MARCH TO THE POLLS

CAMPAIGN INNOVATION

A long-term Latino voter engagement campaign, built to grow a resilient voting culture in Dallas’s majority Latino neighborhoods.

March to the Polls is a Dallas–Fort Worth based nonpartisan nonprofit dedicated to increasing voter turnout. They approached The Shearer Group to conceptualize and develop a long-term Latino voter engagement campaign to build a resilient voting culture within Dallas’s majority Latino neighborhoods.

The campaign

CLIENT

March To The Polls

FOCUS

Latino voter engagement