For Oak Cliff — Power of Proximity Summit
Elevating a place-based movement to the national stage through brand, storytelling, and real-time engagement
Client Background
For Oak Cliff is a place-based nonprofit organization in Dallas, Texas, dedicated to breaking the cycle of poverty through education, advocacy, and culture. In 2025, they launched their first-ever Power of Proximity Summit, bringing together leaders, change-makers, and neighbors to spotlight community-led solutions and inspire action.
The Challenge
The summit needed more than just logistics—it needed an identity. For Oak Cliff wanted an experience that reflected its bold vision and home grown roots while signaling to funders, partners, and attendees that this was a high-caliber, nationally significant event. Without a cohesive brand and strategic communications, the opportunity to position the organization as a thought leader on a national stage could have been lost.
Our Approach
At The Shearer Group, every project begins with a single question: How can this effort advance the organization’s mission? Drawing on our deep experience supporting a wide variety of nonprofits, we designed every touchpoint of the summit to deliver impact:
Brand & Identity – Developed a cohesive visual identity and look-and-feel that carried across all materials, from stage design to attendee swag.
Storytelling in Real Time – Managed live social media coverage, capturing key moments, quotes, and energy from the stage and attendees.
Evergreen Content Creation – Produced high-quality video assets and highlight reels to extend the summit’s impact long after the last panel ended.
Our nonprofit communications expertise meant we understood not only what would resonate in the room, but what would appeal to national funders and partners watching from afar.
Why It Matters
This project reflects The Shearer Group’s unique approach: blending mission-aligned strategy, storytelling, and design to create moments that shift perceptions, attract resources, and accelerate change. For Oak Cliff’s summit wasn’t just an event—it was a catalyst for influence and momentum that will fuel their mission for years to come.